Bitget, a top cryptocurrency exchange, and Web3 company has signed a multi-million dollar deal with LALIGA, the famous football league, to become its official crypto partner.
The partnership, announced at Token2049 in Singapore, marks Bitget’s move into sports across Eastern, Southeast Asia, and Latin America. This collaboration brings exclusive benefits to both sides and aligns with the “Make It Count” belief, focusing on achieving greatness through perseverance and passion.
LALIGA, known for its legendary football talent, such as Mbappé, Vinícius Jr., and Lewandowski, gives Bitget the chance to gain global exposure. In return, LALIGA will benefit from Bitget’s support for Web3 solutions.
LALIGA has always been open to innovation, using AI, VR, Big Data, and machine learning to improve game strategies and performance. The league’s interest in new technologies, including crypto and blockchain, is evident from its past partnerships with NFT companies.
Javier Tebas, president of LALIGA, stated, “Digitalization and innovation have been top priorities for LALIGA. Last season, we launched our New Era initiative, focusing on technology to pioneer in this space.” He also emphasized that this deal highlights the importance of regions like Asia, Turkey, and Latin America for the league’s international growth, especially since LALIGA’s tech-savvy global fanbase is always eager to explore cutting-edge trends.
Octavi Anoro, LALIGA’s director of international expansion, added, “This agreement helps us connect with fans worldwide, especially in markets that are crucial for both football and innovation.”
Gracy Chen, CEO of Bitget, shared her excitement about the partnership, stating, “As sports increasingly embrace digital innovation, technologies like crypto and blockchain are becoming central. By partnering with LALIGA, we can boost crypto adoption in sports, offering exciting new opportunities for fans and athletes. LALIGA’s values of perseverance and passion align perfectly with Bitget’s ‘Make It Count’ philosophy. We believe this collaboration will improve the experience for over a billion people and help Web3 reach emerging markets.”
Bitget, celebrating six years of growth, has continuously improved its services and products. This partnership with LALIGA further strengthens Bitget’s presence in the crypto and sports industries, aiming to inspire the next generation to embrace digital finance while celebrating the spirit of sports.
