Ali Zafar unveils Pakistan’s first AI music video

Pakistani pop icon Ali Zafar made history by creating Pakistan’s first AI-generated music video, “Rang Rasiya.” This innovative video has quickly gained widespread acclaim across social media platforms for its groundbreaking use of artificial intelligence in visual storytelling.

The video features the song “Rang Rasiya,” performed by Nirmala, a young and talented singer from Umerkot, Tharparkar. Despite facing significant hardships, Nirmala’s dedication to her craft and her remarkable journey from a remote desert region to the spotlight in Pakistani music is beautifully captured in the video.

Ali Zafar, known for his creative endeavors and contributions to the music industry, unveiled the sophisticated video on social media. The AI-generated visuals in the video portray a stunning Sindhi woman, depicted as a bride, navigating through a captivating blend of water and desert landscapes. The imagery juxtaposes traditional elements with modernity, symbolizing the duality of Nirmala’s experiences and aspirations.

In a detailed caption accompanying the video, Zafar shared the project’s backstory. He revealed that he discovered Nirmala through a WhatsApp demo shared by Pakistani socialite Mian Yousuf Salahuddin. Zafar expressed his admiration for Nirmala’s voice and her perseverance in pursuing music despite her socio-cultural challenges.

“Several years ago, I was captivated by Nirmala’s talent and story when I first heard her demo,” Zafar wrote. “Her determination to pursue her passion, despite the lack of basic amenities and societal constraints, inspired me to support her by recording, producing, and releasing her song.”

Zafar also explained that his early interest in digital art influenced the creation of the music video. Reflecting on his college days, he noted how technology has evolved, but the essence of artistic exploration remains the same. He emphasized that using AI in video production was both challenging and rewarding.

“Creating each frame with AI required meticulous attention to detail and numerous re-generations,” Zafar said. “It was a time-consuming process, but the results were worth it. AI presents an exciting frontier in the art world, and I am thrilled to share Nirmala’s talent through this medium.”